Market Research & Multi-Channel Marketing Senior Manager (Pharmaceutical Business) – Black Pearl Management and Human Resource Consulting LLC
Our client, a large pharmaceutical company, is currently looking for a
Market Research & Multi-Channel Marketing Senior Manager to be based in the UAE. In this role, you will be will be reporting to the Marketing Head and will be responsible for leading and supporting the market research of the company Sales & Marketing Team. You will create and lead an integrated set of digital, multi-channel marketing functions to rapidly and efficiently respond to business needs. The job holder will provide customer insights to the commercial teams through execution and integration of market research and multi-channel marketing, and other data that will help drive key strategies and tactical decisions. He/she will work with internal stakeholders both local and Global to create standard digital material, applications and technology, that will meet the needs of the Multi-channel strategy. The position will execute yearly market research and multi-channel marketing plans, clearly communicate research results and findings, and contribute to franchise planning. The job holder will collaborate with the commercial teams, medical affairs, market access, alliance partners, and other key stakeholders to lead the development and execution of yearly market research and multi-channel marketing plans. He/She will ensure effective communication of actionable market insights to the expanded team, and smooth coordination of efforts with other support functions. Other responsibilities will include but not limited to:
Works with commercial team to align on key priorities for the market research effort, re-evaluating and adjusting as needed. Ensures key strategic and tactical business questions are addressed. Conducts analytical deep-dives, design experiments, perform research, and build models to identify MCM opportunities for the enterprise. Partners with the business to identify analytic and strategic partners. Presents recommendations to senior executives and monitor impact of decisions. Reviews and selects recommend appropriate primary and secondary market research agencies consistent with procurement policies. Directs, develops, and reviews all research materials (discussion guides and screeners, surveys etc.) to ensure validity of research. Provides input as necessary to marketing and agencies in development of materials for testing. Manages fielding to ensure proper execution. Attends field research as necessary to ensure quality and smooth execution, and develop direct knowledge of findings. Leads digital analytics strategy, analysis, reporting, and optimization activities across Primary Care, Vaccines, and Immunology. Provides guidance on campaign targeting and segmentation. Directs the development of test methodologies and test designs based on analytic requirements for the purpose of hypothesis validation and optimization. Generates models for determining impact of multi-channel marketing campaigns. Identifies actionable insights and provide recommendations for resource allocation across non-personal promotional channels (e.g. digital marketing). Works with commercial team to align on key priorities for the market research effort, re-evaluating and adjusting as needed. Ensure key strategic and tactical business questions are addressed. Drives business efficiency and seamless decision-making through cross-matrix collaboration, especially with other analytic functions, e.g. Forecasting, Payer Analytics.
Defines appropriate methodology for market research projects, consistent with business goals. Integrates findings from additional data sources (including other primary research, secondary data, syndicated reports, competitive intelligence, etc.) in interpreting results to provide proper context for findings.
To be considered for the role, you need to meet
|Job Location:||United Arab Emirates|
|Job Role:||Marketing and PR|
|Career Level:||Mid Career|