MYK Schomburg – Product Manager – Store Care Products
India – Direct and develop the company’s product marketing and product planning activities; nurture the product through all stages of product life cycle; work with the Senior Management to identify, develop and implement effective and productive product marketing strategies and plans, specifically product positioning and pricing. Play a proactive role in product advertising and promotion to ensure that the product is differentiated from competitors and a sound brand awareness is developed. Broad Responsibilities in the Role : – Lead and co-ordinate the Market Research activities for the Product / Product Family to identify existing/new opportunities (and/or threats) and methods to capitalize on potential profitability (mitigate risks). – Establish and oversee effective competitive analysis programs to favorably position the company’s products – Review the market research data and prepare required reports and inputs for the Management on strategies – Define Tactical components of the … – Permanent – Full-timeApply for this job.