Regional Marketing and Communication Manager / Leading Retailer – Michael Page International (UAE) Limited
As a Regional Marketing and Communication Manager, your role is to maximize brand exposure and build brand awareness and equity, in-store, ATL, BTL, and digitally. Reporting into the Marketing Director, you will be responsible for maximizing sales and profitability to reach the group’s strategic objectives. You will be the Brand Guardian, responsible for developing all creative communication for all markets with in-house creative team and external agencies.
Our client is one of the largest retailers in the MENA region, with almost 200 outlets across the Middle East.
MARKETING / TRADEMARKETING
– Define opportunities based on a strong understanding of brand DNA & market positioning conducting market trend analysis, competitor benchmarking, competitive analysis.- Lead defining the Regional marketing calendar and product launches.- Provide clear sales analysis on a frequent basis for Management, local markets, and sales teams.- Set up and implement clear action plans and targets for strategic product launches in coordination with local markets and Buying & Merchandizing team.- Closely define, drive and monitor ROI of each marketing activation.- Ensure the full deployment of animation/launches in the countries across the region.- Develop Visual Merchandizing Manual, Planograms, and in-store communication tools.- Develop and/or forecast sales and communication support tools for our salesforce.
– Participate, develop and follow up the media plan strategy.- Develop and adapt our communication as per our local and regional strategy.- Development of digital activities including display, search and social media in order to reach our target while still preserving our brand image.- Develop all assets in term of local support and production.- Build and follow COOP media plans with partners.
– 6+ years of experience in Fashion, Beauty, Accessory, or Jewelry Retail- UAE or Regional experience a must – driving license preferred- University degree or qualification in a relevant commercial discipline- Willing and able to travel extensively within the region- Competencies required: actionable consumer and shopper insights, performance monitoring, excellent in store execution, innovation, regional brand activity plans, integrated brand communication, digital marketing, budget management
Competitive package and benefits.
|Job Location:||Dubai, United Arab Emirates|
|Job Role:||Marketing and PR|
|Monthly Salary:||US $8,000|